for the Washington Post's FW magazine
Winterfest at Tyson's Corner is in full swing on the brand
new outdoor plaza, with ice skating, live music, brats and beer and mugs of hot
mulled Glühwein.
It's
Bavaria on the new Silver Line, which scoots
you out in about thirty minutes from Metro
Center, and deposits you on
a footbridge to a fairytale.
Bob
Maurer, the marketing director at Tyson's Corner
Center, is no stranger to creating
fantasy worlds in Washington.
He was the impresario behind Union Station's long collaboration with Norway, which
brought model trains, a huge tree, and wonderful crafts and music to those
gilded halls.
At
Tysons he collaborated with Käthe Wohlfahrt, of Rothenburg ob der
Tauber, a company nearly synonymous with Christmas in Germany, that has created snow
globe scenes in major cities around the world, from Tokyo, to Paris, and now to
our Emerald City of Shopping.
Wohlfhart's
vast tent is set in a wonderland of trees, 18 of them surrounding a 52 foot
behemoth, offering a shimmering light show at dusk, synced to music piped in on
weekdays, and featuring jazz and choral groups live on weekends.
Within
the tent are collectibles and delectable's from Germany, many of them hand
crafted: blown glass ornaments, miniatures, music boxes, nutcrackers, those
clever Christmas carousels that rotate by the heat of candles, and buttery,
fruit-filled stollen.
Thirty
more tents dot the plaza, with local artists and craftspeople offering marzipan-fancy
soaps, hand tooled leather bracelets, fiber art, and vendors from around the
world adding an eclectic mix of fair trade goods including pashminas from Turkey, brilliantly colored jewelry from Colombia,
and cheese boards from Tunesia.
The
craft tents are organized by Mike Berman, who also brings the marvelous holiday
fair to downtown DC each year. This one
is different he says, more gift centered and in line with the high quality
items one would expect to find within the Mall shops.
It's
an odd confluence, perhaps; a mall hosting an outdoor festival. But it's all
about introducing (or reintroducing) Washingtonians to the pleasure of congregating
with friends in the frosty air, taking a spin on the 5200 square foot ice rink,
and celebrating the season. If the weather's too brisk, 300 toasty shops and
restaurants, plus the movies, await.
And
for a true miracle of the season, Tyson's concierge can deliver all of your parcels from any
shop -- or tent -- in the Mall to any place within ten miles, on the same day,
for five bucks. No drones involved,
yet.
No comments:
Post a Comment